Digital Marketing Glossary
Learn the language of digital growth. Explore a comprehensive glossary of industry terms.
All terms
47 terms foundCPL (Cost Per Lead)
The cost of generating one lead.
CPM (Cost Per Mille)
The price of 1,000 ad impressions. Commonly used in brand awareness campaigns.
Crawler
Software that follows links to discover new and updated pages on the web. Also called a bot or spider, for...
CRM (Customer Relationship Management)
A system for storing and analyzing customer data, interactions and sales. Examples include HubSpot, Salesforce and Bitrix24.
CRO (Conversion Rate Optimization)
The practice of analyzing and improving the user journey on a website so that more visitors become customers.
CTR (Click-Through Rate)
The percentage of people who click an ad or link after seeing it. Formula: Clicks ÷ Impressions × 100%.
Custom Audience
An audience made up of people who have already interacted with your brand, or built from an uploaded customer list.
Customer Acquisition Cost (CAC)
The cost of winning one actual customer, not just a lead. Formula: Acquisition spend ÷ Number of new customers.
Customer Data Platform (CDP)
A platform that collects and cleans customer data from many sources into one unified database, making segmentation and personalization easier.
Customer Journey
The full path a person takes with a brand, from the first touchpoint to post-purchase engagement.
Ekranın İlk Hissəsi
Səhifə açılan kimi, aşağı sürüşdürmədən görünən hissə. Ən vacib mesaj və CTA adətən burada yerləşdirilir.