Digital Marketing Glossary

Learn the language of digital growth. Explore a comprehensive glossary of industry terms.

All terms

47 terms found

Eyni səhifənin, reklamın və ya emailin iki versiyasını auditoriyanın iki hissəsinə göstərib hansının daha yaxşı nəticə verdiyini müəyyən etmə metodu.

A method of showing two versions of a page, ad or email to different parts of your audience to see...

The part of a page that is visible as soon as it loads, before the user scrolls. The key message...

Extra details added to a Google ad, such as sitelinks, callouts, prices or phone numbers. They make the ad larger...

A set of ads inside a campaign that target the same keywords or theme.

Any search experience where results are generated or ranked by AI, such as Google AI Overviews, voice queries and chat-based...

A classic model that describes the buyer’s path in four stages: Attention, Interest, Desire and Action.

The process of deciding which channel or touchpoint gets credit for a conversion. Common models are first-click, last-click, linear, time...

A group of users who share characteristics such as interests, behavior, demographics or traffic source, and who are targeted with...

A strategy where the ad platform sets bids automatically to reach a goal such as clicks, conversions or impressions.

A model where a company sells its products or services directly to other businesses.

A model where a company sells its products or services directly to individual consumers.