Digital Marketing Glossary

Learn the language of digital growth. Explore a comprehensive glossary of industry terms.

All terms

47 terms found

A server-side method of sending conversion data directly to Meta, bypassing the browser. It gives more reliable tracking alongside the...

An ad format that shows several swipeable images or videos in one ad. Widely used in Meta Ads.

A platform that lets you add and edit website content without coding, for example WordPress or Drupal.

A strategy of creating and distributing valuable content (blogs, videos, guides, podcasts) to attract an audience and turn it into...

A user completing a desired action, such as a purchase, form submission, phone call or subscription.

The percentage of visitors or clicks that complete the target action. Formula: Conversions ÷ Clicks (or Sessions) × 100%.

The shift in marketing toward first-party data, server-side tracking and contextual targeting as third-party cookies are restricted.

Small data files that a website stores in the user’s browser. They are used to remember sessions, track behavior and...

The craft of writing text that persuades people to buy, act or remember a brand. SEO copywriting also uses keywords...

Three Google metrics that measure site speed and usability: LCP (loading speed of main content), INP (responsiveness to input, formerly...

The average cost of getting one conversion, such as a sale or sign-up. Formula: Total spend ÷ Number of conversions.

The amount paid for each click on an ad. Formula: Total spend ÷ Number of clicks.