Digital Marketing Glossary
Learn the language of digital growth. Explore a comprehensive glossary of industry terms.
"C" terms starting with
7 terms foundCall to Action (CTA)
A button or phrase that pushes users to take a specific step, such as “Buy now”, “Sign up” or “Contact...
Campaign
A planned set of marketing activities aimed at a specific goal. In paid media, a campaign contains ad groups and...
Canonical Tag
An HTML attribute that tells search engines which version of a page is the preferred one when similar content exists...
CAPI
A server-side method of sending conversion data directly to Meta, bypassing the browser. It gives more reliable tracking alongside the...
Carousel Ads
An ad format that shows several swipeable images or videos in one ad. Widely used in Meta Ads.
CMS (Content Management System)
A platform that lets you add and edit website content without coding, for example WordPress or Drupal.
Content Marketing
A strategy of creating and distributing valuable content (blogs, videos, guides, podcasts) to attract an audience and turn it into...