Digital Marketing Glossary

Learn the language of digital growth. Explore a comprehensive glossary of industry terms.

All terms

47 terms found

A link from another website that points to yours. Quality backlinks strengthen your site’s authority and search rankings.

A static or animated image or text ad shown on websites and apps. Clicking it takes the user to a...

Showing ads based on users’ online behavior, such as pages viewed, clicks and purchase habits.

The maximum amount an advertiser is willing to pay for a click or an impression.

SEO practices that break search engine guidelines, such as keyword stuffing or buying links from spammy sites. They can lead...

The percentage of visitors who leave after viewing only one page without any further action. In GA4 it has been...

A metric that measures how a campaign changes brand awareness, interest and purchase intent.

A hierarchical trail of links showing where the user is on a site, for example Home > Phones > Apple...

A link that leads to a page that no longer exists or returns an error (such as 404). It hurts...

A button or phrase that pushes users to take a specific step, such as “Buy now”, “Sign up” or “Contact...

A planned set of marketing activities aimed at a specific goal. In paid media, a campaign contains ad groups and...

An HTML attribute that tells search engines which version of a page is the preferred one when similar content exists...