Dijital Marketinq Lüğəti

Dijital marketinq terminləri üçün mükəmməl bələdçiniz.

"A" hərfi ilə terminlər

10 Termin tapıldı

Eyni səhifənin, reklamın və ya emailin iki versiyasını auditoriyanın iki hissəsinə göstərib hansının daha yaxşı nəticə verdiyini müəyyən etmə metodu.

A method of showing two versions of a page, ad or email to different parts of your audience to see...

The part of a page that is visible as soon as it loads, before the user scrolls. The key message...

Extra details added to a Google ad, such as sitelinks, callouts, prices or phone numbers. They make the ad larger...

A set of ads inside a campaign that target the same keywords or theme.

Any search experience where results are generated or ranked by AI, such as Google AI Overviews, voice queries and chat-based...

A classic model that describes the buyer’s path in four stages: Attention, Interest, Desire and Action.

The process of deciding which channel or touchpoint gets credit for a conversion. Common models are first-click, last-click, linear, time...

A group of users who share characteristics such as interests, behavior, demographics or traffic source, and who are targeted with...

A strategy where the ad platform sets bids automatically to reach a goal such as clicks, conversions or impressions.