Emails are no longer a new method in marketing. As time has passed, various advertising tools and channels have emerged. However, regardless of its age, Email Marketing still manages to retain its relevance today.
In fact, you might think that people now mostly use social networks and more modern digital channels, but emails still offer benefits that are hard to replace:
1. It’s more cost-effective compared to other advertising methods;
2. Offers a higher success rate of returns in a short period;
3. Easier accessibility to potential customers;
4. The possibility of specific offers for individuals or small groups are the main advantages of Email Marketing.
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Email marketing involves using emails to communicate with new and potential customers, informing them about your brand, products, or services
This service allows for personal and direct communication with customers, serving as an effective tool to increase sales and ensure customer loyalty
Email lists are generated from email addresses collected via the “subscribe” button on your website, points of sale, and other sources
You can measure the effectiveness of email campaigns through metrics such as open rates, click-through rates, and conversion numbers
Yes, to ensure your emails don’t land in the spam folder, it’s crucial to pay attention to appropriate content, subject lines, and sender information
Yes, many email marketing platforms support automated campaigns and sequential emails
The ROI value for email marketing varies based on several factors, but typically, this service offers a high ROI
Platforms like Mailchimp, SendinBlue, HubSpot, and Constant Contact are popular tools for email marketing